Lee Kum Kee Won Two Awards at The Grocer New Product Awards
2015/10/02

On 2 October, two Lee Kum Kee products won top awards at The Grocer New Product Awards 2015 in Cooking Sauces and Condiments category. Lee Kum Kee absolutely stole the limelight by beating stiff competition from mainstream brands to be crowned the star of branded innovation, quality and shelf standout. Tomato Garlic Prawn MOS won the Grocer Award, and Honey Garlic Spare Ribs was highlighted as Highly Commended.

The Grocer leads the market as the only paid weekly magazine serving the grocery industry in the UK, and its award is a fantastic recognition to products in the UK Fast Moving Consumer Goods sector. More than 200 entries must past 2 stages of judging process, which began with consumers feedback on products they felt had the strongest appeal, before they were tasted and rated by expert panels from the food and drink industry.